Showroom, Seoul, South Korea

Type: Interior showroom

This contemporary showroom in Seoul showcases oak flooring as an integral part of the architectural concept. Oak ABC Pure Line 2B by Esta Parket is used throughout the space, including open areas and staircases, creating a seamless visual flow between different levels and zones.

The natural oak tone brings warmth and balance to the minimalist interior, complementing soft curves, light surfaces and carefully designed lighting. The brushed surface enhances the natural grain of the wood, while the 5% matt lacquer finish provides a refined, low-gloss appearance that works harmoniously with both natural and artificial light.

The flooring supports the showroom’s calm, modern atmosphere and highlights the material’s suitability for high-end commercial and presentation spaces where aesthetics and durability are equally important.